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Tupi Mate
Project Type
Brand Identity, Packaging, Merchandise
Date
January 2021
Tupi Mate is a fictional brand of tea that is inspired by the very real Yerba Mate tea leaf. The tea has a smoky, deep, and smooth flavor that is complemented by the calabash fruit it is traditionally served in. A natural source of caffeine, it packs more of a punch than other teas, especially when enjoyed the traditional way.
The Tupi Mate brand is designed to entice young adults to give this alternative to coffee a try. It reflects attentiveness with calm, pays some homage to its roots from Mesoamerica, and maintains a friendly and inviting air to dispel any unease the mysterious quality of the tea might bring the viewer.
